PracticesBrand Marketing & CommunicationsPublicity Program

Case study 1. KARCHER

 

Client¡¯s Challenge

Positioning Karcher as the world¡¯s number 1 cleaning equipment company

 

PRGATE¡¯s Solution

¡®World Heritage Cleaning Campaign¡¯

 

Result

As a part of ¡®World Heritage Cleaning Campaign,¡¯ N Seoul Tower was designated as the first landmark in Korean to be cleaned by Karcher.  This event provided much exposure for the company and the coverage was printed and aired on major dailies and TV stations including KBS, SBS, MBC and YTN  generating over KRW 210,000,000 in publicity.  

 

Karcher5

 

Brand Info

Karcher is a family owned cleaning company that has been in the business for over 76 years.  It has more than 60% market share in industrial cleaning equipment and offers household and industrial cleaning equipments.

Case study 2. Energizer Night Race 2011

 

Client¡¯s Challenge

Strengthen Energizer¡¯s positive brand image

 

PRGATE¡¯s Solution

¡®Energizer Night Race 2011¡¯

 

Result

Exposure in the major media including Dong-a Ilbo and TV morning programs providing media attention valued at over KRW 1,700,000,000

 

Energizer-Night-Race2

 

Brand Info

Energizer is the creator of the world¡¯s first battery, first alkaline battery and longest lasting lithium battery.